By Zainab Iqbal
Published: December 6th, 2017
When Bobby Bruno, a Business Marketing and Digital Arts student at Brooklyn College, was 17 years old, he had a business idea similar to Groupon. He said it was a great idea, but there was one problem; he didn’t know how to market it.
Mad Marketing Pro is what Bruno calls his very own website and next endeavor. In it, he publishes everything he has every learned about marketing and entrepreneurship, whether he learned it inside of the classroom or out of it. The website aims to teach marketing students, or generally anyone, skills they would need in the field. Bruno believes anyone can benefit from knowledge of marketing, as it “really helps to spread word about something.”
“The point of the website is to take everything I’ve learned from within the class and from real world experience, and turn it to readable content for people—aspiring marketers, current students, and people already in entry-level, mid-level positions—to learn from,” Bruno said.
His website took him six to eight months to complete. He has been reading and teaching himself as much as he possibly could about the field even before he entered college. Bruno took his time to gather the right content and to differentiate himself from other competitors, something that was very important to him.
“Other websites jump straight into digital marketing, but right now the main focus is strategic marketing,” he said. “This is like the cornerstone or foundation of what it’s like to be a marketer. I plan to build off of that and soon introduce digital marketing.”
In his website, he writes that he is “fed up with the education system.” It turns out that he once received a certificate in class that said, “This is for proving your ability to think critically, quantitatively and qualitatively.” That certificate was the final straw for Bruno.
“I spent all this time trying to get a paper similar to this on graduation,” Bruno said. “A paper saying I could think?”
And that is when he decided to make a website, because college isn’t for everyone, he said, and knowledge is something that “we shouldn’t try to hide.”
“Knowledge is something that should be shared. You spend all your time going to class, doing homework, testing, lectures, and still no matter how much time and effort you put, a gap will remain once you leave college.” Bruno said. “If people have difficulty finding the answers to their questions, that’s unfortunate. And I want to close that gap.”
The start-up company Bruno is working for now is one of the first to use his website. Bruno also placed ads on Facebook and AdWords, and has gotten feedback from people.
“I had people I didn’t know reach out to me saying they couldn’t find this information elsewhere,” Bruno said. “And that just keeps me going and really pushes me.”
Upon graduating after the Spring 2018 semester, Bruno plans on continuing to grow his website and work at the start-up he is at now. One day, he wants to open up online courses that are far less expensive than college courses and other competitors.
“There’s this one online course for $15,000 on digital marketing and I would really like to cut mine to a fraction of that,” Bruno said. “I want to really help get that knowledge to many aspiring marketers and entrepreneurs as possible.”