By Edmund Zhen
Published: February 28th, 2018
February is usually the month when we can expect one of America’s favorite holidays, Valentine’s day. It is an official day to commemorate and encourage lovers to spend time together and go on romantic dates. But this year, we can all remember February a little differently, because this February, we can remember it for all the love Drake showered on his lucky fans in Miami, Florida.
That’s right, it’s Drake.
Drake has already previously made waves on social media with his billboard-smashing songs such as “One Dance” and “Fake Love.” Just like every time, he does not disappoint. This year, the hip hop/R&B giant is starting 2018 off with his latest song, “God’s Plan” from his album Scary Hours and a music video that clutches the “feels” of many across America.
The music video starts off with a headline message stating the video’s budget of $996,631.90, and another slide that says, “We gave it all away.” After that, we are blessed with a montage of philanthropist Drake financially aiding the less fortunate. The first scene shows him in a supermarket located in a struggling neighborhood. Equipped with a megaphone and a million dollars, he nonchalantly offers to pay for the groceries of anyone who hears his message. For the next few seconds of the video, we see tumbling towers of food items falling into shopping carts and the ecstatic face of a girl whose tuition was paid off by a large check of $50,000.
As the music video progresses, Drake takes us all for a spin on the emotional roller coaster with more and more scenes of him helping institutions and families in need with his budget. The presents range from large donations, shopping sprees, cash, and free cars.
The lyrical aspect of this song discusses how he views his success as the work of a divine figure, as well as showcasing the flip side of his fame: jealousy, sabotage, and anger. We can see that with his verse, “Bad things, it’s a lot of bad things, that they wishin’ and wishin’ and wishin’ and wishin’, they wishin’ on me.” He is aware of the negativity of others that hovers over his success, but he overcomes it all with grit and the help of God.
If we put the impactful imagery of the video and the contextual meaning of the lyrics together, we could see that the relevance to each other is slight. One is portraying the selfless acts he’s done for others, and the other component is the autobiography of his personal career. Why? Why would Drake do that? What would be the reasons that he allowed two contradicting points convene in one project?
The reason for that could be that he wanted to leave a legacy of more than just creating popular songs and owning a clothing line. He wanted to give back to those who have been supporting him all along, granting him all the success he enjoys today. Instead of using the money to create a music video that could possibly give a different message to compliment the song, he chose to use this opportunity as a podium to spread positivity and kindness to those in need through his work.
The video ends with a stirring moment between him and a young man with his mom. Drake goes on to say “You got to make sure you take care of your mom, too, no matter what you do. It’s all we got. Trust me. That’s my world too, man.”