By Hannah Grossman
Published: February 28th, 2018
Every morning, Flatbush native Joseph Klein would stop by Dunkin’ Donuts. “I got really
fattening stuff with lots of sugar. I always wished I could have a juice store in the area,” Klein said. His wishes came true when The Juicy Box opened on Jan. 2. “Now I’m here every day,” the 43-year-old accountant said.
The Juicy Box is a five-minute walk from Brooklyn College located at 2281 Nostrand Avenue. On weekdays, the store is open from 7 a.m. to 10 p.m. After 7 p.m., the store transforms into a place suitable for a night out, with lights and louder music provided by in “DJ Hollywood.”
Lisa Kim works in an office in Flatbush. She ordered a juice with lemon and watermelon. “It looks like a tequila sunrise,” she remarked in delight. “I love the fun vibes. They have great music and I love the décor.”
The Juicy Box is 100 percent organic and everything is made from scratch. Its menu features juices, smoothies, protein shakes, acai bowls, and exotic teas. It serves items like matcha ginger tea, ginger shots, as well as green and protein smoothies—items that students wouldn’t be able to come across in Target, Jupioca or Starbucks.
More items are still being added to the menu. In two weeks it will have vegan Mediterranean salads and vegan waffles with protein and vegetable burgers. “We will be building a waffle station,” Ahshar Sylveseru, the co-owner said. Sylveseru is a 21-year-old former Florida International University (FIU) football player. When FIU cancelled sports scholarships, he moved back to Brooklyn and opened The Juicy Box with his father, Jacques Sylveseru.
“We want Brooklyn College students to come chill and lounge like they do in Starbucks,” Sylveseru said. The Juicy Box offers a 10 percent discount to students who show their student ID. Students can also earn free drinks by using their punch card after every purchase.
“We had to fight many people to get this spot,” Sylveseru said about the coveted location on the corner of Avenue I and Nostrand Avenue. The Sylveseru family also regularly host events for the community like karaoke and a New Year’s Party. In April, the owners will be serving alcoholic options during night hours.
“I didn’t think I’d be doing this,” Sylveseru said about his new life as a business owner. “The one thing I miss about football is that it’s kind of like a brotherhood, but now I have a new team that’s even stronger.”